Generally AvailableBusiness and aboveLast updated April 28, 2026

White-labeling and enterprise customization

Q: Can I customize the mobile app completely?

Yes, with Advanced White-Label. App icon, name, colors, and splash screen are all customizable.

Q: Can my customers see that it's powered by Mizu?

You can hide all Mizu branding. Only 'Powered by [Your Company]' appears.

Q: What about compliance and certifications?

White-label instances use the same org-scoped security controls documented in the Mizu Trust Center (/trust), including RLS tenant isolation and encrypted credentials. SOC 2 and ISO 27001 attestations are in progress.

Transform Mizu CRM into your own branded product. Your logo, colors, domain, and custom functionality - delivered to your customers under your name.

Who should white-label

White-labeling transforms Mizu CRM into a branded solution that appears as your own product, not Mizu's.

Agencies

Resell Mizu to clients

Resellers

Become a Mizu partner

Enterprises

Internal custom branding

SaaS Platforms

Embed CRM functionality

White-labeling features

Logo & Branding

Custom logo upload (SVG, PNG, JPG)
Custom favicon
Custom loading screen
Brand color customization
Custom accent colors
Font customization

Domain & URLs

Custom subdomain: your-crm.yourdomain.com
Custom domain: crm.yourdomain.com
Custom email domain for notifications
SSL/TLS certificate (included)
DNS setup assistance (included)

User Experience

Custom login page
Custom dashboard welcome message
Custom help desk branding
Custom email templates (signature, footer)
Removal of Mizu branding from all screens
Native mobile white-label (roadmap — not publicly listed)

Navigation & UI

Custom menu labels
Custom feature names
Custom dashboard widgets
Hide/show specific features
Custom icon sets

Implementation levels

Level 1Recommended

Basic White-Label

Included with Business plan

Timeline: 1-2 hours setup

Logo and favicon
Custom domain
Brand color scheme
Login page branding
Footer customization

Before: "Powered by Mizu CRM"
After: "Powered by [Your Company]"

Level 2

Advanced White-Label

$5,000-$15,000 (one-time)

Timeline: 1-2 weeks

All Level 1 features
Mobile app custom branding
Custom email templates
Custom help desk
Feature renaming
Dashboard customization
Custom welcome flows

Level 3

Full Custom Implementation

$25,000-$50,000+ (one-time)

Timeline: 2-8 weeks

All Level 2 features
Custom API endpoints
Feature development/customization
Integration development
Custom admin panels
Advanced permission structures
Custom reporting solutions

Getting started

Step 1: Determine your level

Level	Best For	Cost	Timeline
Basic	Resellers, small agencies	$0	1-2 hours
Advanced	Agencies, mid-market	$5-15K	1-2 weeks
Full Custom	Enterprises, large platforms	$25K+	2-8 weeks

Step 2: Contact sales

Email sales@mizucrm.com
Subject: White-label inquiry for your company
Include company info, use case, and desired timeline
Next: sales call within 24 hours

Step 3: Configure your instance

For basic white-label

Navigate to Admin / Branding
Upload logo and favicon
Set custom domain
Choose color scheme
Save and activate

For Advanced / Full Custom

Account manager assigned. Discovery call scheduled.

Branding configuration

Logo and image specifications

Logo (Primary):
  Format: SVG (preferred), PNG, JPG
  Size: 200x50px minimum
  Transparency: Supported

Logo (White):
  For dark background usage
  Same specifications as primary

Favicon:
  Format: ICO, PNG
  Size: 16x16, 32x32, 64x64
  Multi-resolution support

Loading Screen Logo:
  Format: SVG, PNG
  Size: 200x200px
  Animation: Optional (custom)

Color customization

/* Example Configuration */
:root {
  --primary-color: #1E90FF;
  --secondary-color: #FF6B6B;
  --success-color: #51CF66;
  --warning-color: #FFD93D;
  --error-color: #FF6B6B;
  --neutral-light: #F8F9FA;
  --neutral-dark: #2C3E50;
}

DNS configuration

CNAME Record:
  Name: crm
  Target: app.mizucrm.com
  TTL: 3600

TXT Record (SSL verification):
  Name: _acme-challenge.crm
  Value: [Auto-provided by Mizu]
  TTL: 3600

SSL certificate

Automatic provisioning (Let's Encrypt)
Auto-renewal (every 90 days)
Wildcard support (*.yourdomain.com)
Bring your own certificate option

Mobile app white-labeling (roadmap)

Native iOS/Android store distribution is not a publicly listed GA capability. Contact sales for evaluation timelines. We do not claim App Store or Play Store white-label delivery until that product is launch-verified.

iOS (planned)

Custom app name (planned)
Custom branding (planned)
Distribution via customer accounts (planned)

Android (planned)

Custom app name (planned)
Custom branding (planned)
Distribution via customer accounts (planned)

Configuration example

{
  "appName": "Your CRM Pro",
  "bundleId": "com.yourcompany.crm",
  "appIcon": {
    "url": "https://cdn.yourcompany.com/icon.png",
    "sizes": ["180x180", "192x192"]
  },
  "colors": {
    "primary": "#1E90FF",
    "accent": "#FF6B6B"
  },
  "strings": {
    "appTitle": "Your CRM Pro",
    "companyName": "Your Company Inc.",
    "supportEmail": "support@yourcompany.com"
  }
}

Email template customization

Email types available

Invitation emails (sign up)
Password reset emails
Notification emails
Weekly digest emails
Alert emails
Campaign emails
Custom workflow emails
Support/ticket emails

Available template variables

User:
  {{USER_NAME}}  {{USER_EMAIL}}  {{USER_ROLE}}

Company:
  {{COMPANY_NAME}}  {{COMPANY_LOGO}}
  {{COMPANY_URL}}

Product:
  {{PRODUCT_NAME}}  {{SUPPORT_EMAIL}}
  {{SUPPORT_URL}}

Links:
  {{INVITE_LINK}}  {{RESET_LINK}}
  {{NOTIFICATION_URL}}

Custom feature implementation

Feature renaming

"Contacts"  ->  "Clients"
"Deals"     ->  "Opportunities"
"Pipeline"  ->  "Sales Funnel"
"Company"   ->  "Organization"

Feature hiding / showing

Hide entire modules
Hide specific features
Create feature bundles by tier
Conditional feature display

Custom fields and objects

Create unlimited custom objects
Define custom field types
Custom relationships between objects
Custom views and filters

Multi-tenant architecture

Your App (Frontend)
      ->
Your Domain (app.yourdomain.com)
      ->
Mizu API (Multi-tenant)
      ->
Isolated Customer Databases

Pricing and licensing

Feature	Starter	Professional	Business	Enterprise
Basic White-Label	-	-	Yes	Yes
Custom Domain	-	-	Yes	Yes
Logo/Branding	-	-	Yes	Yes
Email Templates	-	-	Yes	Yes
Advanced White-Label	-	-	Yes	Yes
Mobile App Custom	-	-	Extra Cost	Included
Full Custom Dev	-	-	Extra Cost	Included

Reseller pricing

Wholesale pricing (40-50% discount)
White-labeled domain
Your branding
Reseller support team
Revenue share on add-ons

Enterprise licensing

Custom pricing based on usage
Dedicated infrastructure option
SLA guarantees
Custom feature development
Premium support

Implementation process

Basic White-Label

Week 1: Configuration & Testing
Week 2: Launch

Total: 1-2 weeks

Advanced White-Label

Week 1: Discovery & Planning
Weeks 2-3: Design & Configuration
Week 4: QA & Testing
Week 5: Launch

Total: 4-5 weeks

Full Custom White-Label

Weeks 1-2: Requirements & Design
Weeks 3-6: Development
Weeks 7-8: QA & Optimization
Weeks 8-9: Training & Launch

Total: 8-9 weeks

Support and maintenance

Included

Email support (24-hour response)
Documentation and guides
Configuration updates
Security patches and updates
Quarterly business reviews

Premium add-on

24/7 phone support
Dedicated Slack channel
4-hour response SLA
Monthly strategy calls
Advanced analytics dashboard

Frequently asked questions

Can I use a different domain?

Yes, any domain you own. DNS setup assistance included.

Can I customize the mobile app completely?

Native mobile white-label is on the roadmap and not publicly listed as GA. Contact sales for current evaluation options.

What if I want features Mizu doesn't have?

Full Custom implementation includes custom feature development (at additional cost).

Can my customers see that it's powered by Mizu?

You can hide all Mizu branding. Only "Powered by [Your Company]" appears.

Is there a minimum contract term?

Basic tier: Month-to-month. Advanced/Full Custom: Typically 12-24 months.

Can I white-label for multiple brands?

Yes, Full Custom can support multiple white-labeled instances.

What about compliance and certifications?

White-label instances use the same controls documented at /trust (RLS, encryption, GDPR tooling). Independent SOC 2 and ISO 27001 attestations are in progress - we do not claim certification until complete.

Quick start

Basic white-label in minutes

Upgrade to the Business plan
Go to Admin / Branding
Upload logo and favicon
Configure colors
Set a custom domain (DNS required)
Activate

Request Advanced or Full Custom

Talk to a white-label specialist

Sales sales@mizucrm.com

Specialist whitelabel@mizucrm.com

Support support@mizucrm.com

Hours: Monday-Friday, 9am-5pm ET